Client: Brite Leaf (USA)
Colored Fruit Cover Pots
Description
Developed a successful line of citrus planters for lemon, lime, and orange trees.
Initial order of 40,000 units, followed by 70,000 annually.
01. Ideation
Design Process
From Market Research to the Final Decision
Previous Package Design
A package design featuring fruit set against a white background. It conveys a refreshing impression but lacks brand consistency.
Concept Sketches
The initial brief for the label design was to make the Citrus Tree logo stand out and to highlight the fruit.
Initial Proposal
Created two design options as requested. The first features a color scheme that clearly distinguishes between the different trees, while the second is based on a Mediterranean motif.
Existing Poster
An additional request to create a watercolor-style package design that matches the existing poster design.
02. Decision Design
Proceeded with a design that clearly distinguishes the product varieties through color tones recognizable even from a distance. The final design chosen was one that conveys a fresh, citrus feel through the packaging.
03. Project Overview
0
+
pcs Initial Order
0
+
pcs Anually
New
Client
Acquisition
