Horoyoi White Sour “Grape”
Description
This packaging designs that I have worked on for Suntory Spirits Ltd. Limited item for about 1 month from February to March 2019. The arrival of spring, a design proposal that gives you a sense of spring. The Target is women in 20s and 40s.
01. Ideation
I propose many designs that incorporate elements of grape and spring.
02. Decision Design
Adjusted the size and layout of the grapes.
03. Sales Floor
While other companies lined up ink and yellow products as spring products, the design based on white made it stands out on the sales floor.