Client : Suntory Holdings (Japan)
Horoyoi White Sour "Grape"
Description
This packaging design that I have worked on for Suntory Spirits co. Limited item for about 1 month from February to March 2019. The arrival of spring, a design proposal that gives you a sense of spring. The Target is women in their 20s through 40s.
01. Ideation
I proposed many designs that incorporate elements of grape and spring.
02. Decision Design
Adjusted the size and layout of the grapes.
03. Sales Floor
While other companies lined up pink and yellow products as spring products, the design based on white made it stands out on the sales floor.
