Own Products for Libera co: (Japan)
Oral Perfume Tooth Gel & Mouse Spray
Oral care products specialized for combating bad breath, designed with a focus on midday tooth brushing.
While many products claim to prevent bad breath or offer antibacterial effects, the mouth is home to an estimated one trillion bacteria across 400 different species, making it difficult to eliminate them all. In response, we developed a product that manages bad breath by masking odors with fragrance. Unlike conventional toothpastes, release a pleasant scent, serving the dual purpose of maintaining social etiquette and providing a refreshing sensation.
Feature of Toothpaste
Unique Commitment
01. Ideation
Logo Design
We created a “sophisticated yet cute” design that combines the aura of perfume-which makes a woman feel luxurious-with the everyday feel of oral care products.
Label Design
After creating the logos, selected a few and created labels for each theme.
02. Decision Design
To ensure brand recognition, we finalized a layout that makes the logo stand out. We aimed for a design that evokes a sense of luxury, making it an item that elevates the user’s experience every time it is used.
Promotional Material Design
We selected a display unit that embodies the concept of the perfume. Its eye-catching design and the way it conveys the concept have been very well received by customers.
03. Sales Floor
Gradual release starting in June 2022 at variety shops (such as Loft, Tokyu Hands, and Plaza)